Winner of the Sweets & Snacks 2021 "Best in Show" Award, Gummy Clusters debuted in 2020 and soon became a beloved innovation among fans for its key features – Rainbow NERDS surrounding and accentuating a fruity gummy center.īuilding on the product's success, NERDS introduced the first flavor extension for Gummy Clusters in 2021 with Very Berry. We look forward to continuing to push industry boundaries with NERDS and bringing our loyal fans new and exciting innovations along the way." "And we are honored to hear that so many candy fans agree. "As the first-of-its-kind, dual-texture treat in NERDS' iconic portfolio, we knew we had something special on our hands when we developed NERDS Gummy Clusters," said Greg Guidotti, General Manager, Sugar at Ferrara. For more than 30 years globally and 14 years in the USA, POY has helped guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year (POY) is the world's largest consumer-voted award for product innovation in the food industry. 11, 2022 /PRNewswire/ - Crunchy, gummy, yummy NERDS Gummy Clusters has been named 2022 Product of the Year for the most innovative product in the sugar confections category, a recognition driven by 40,000 US consumers. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities.CHICAGO, Feb. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. The new NERDS Gummy Clusters have tangy, crunchy, mini NERDS clustered around a sweet gummy center for a poppable tasty bite.įerrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories.
NERDS Ropes give fans a chewy, fruity string packed with crunchy, sweet NERDS, and Big Chewy NERDS and Sour Big Chewy NERDS have a crunch that surrounds a chewy center. The original iconic box couples two complementary flavors with dual chambers, allowing candy lovers to pour out perfectly imperfect pieces of pure delight. NERDS is the playful and fun-to-eat candy with a variety of delicious, crunchy, chewy and gummy options: Original NERDS including the iconic dual-flavored box, NERDS Ropes, Big Chewy NERDS… and now NERDS Gummy Clusters. To find a retailer near you, and to learn more about the NERDS product portfolio, visit and follow on Facebook, Instagram and Twitter. Combined, the six personalities are that much better – much like the combination of crunchy, gummy and yummy in each NERDS Gummy Cluster bite.Īvailable in the NERDS Rainbow flavor, NERDS Gummy Clusters will start hitting shelves in August and will be widely available in five sizes in October: 3 oz share pouch SRP $1.29- $2.09 / 3 oz value peg SRP $1.00 / 3 oz theater box SRP $0.99- $1.49 / 5 oz medium peg SRP $1.89- $2.49 / 8 oz DOY SRP $2.49- $3.99. With 59 percent growth in the past year, the brand stories feature six different colors of NERDS characters who each represent a different type of NERDS personality, including Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor. NERDS, one of Ferrara's fastest growing brands, is committed to celebrating NERDS and bringing people together – and it's working. "Our team of 'nerdy' developers, engineers, researchers and marketers set out to create these bite-sized bundles that combine a fruity gummy with a punch of crunch for a delightful combination in every NERDS Gummy Clusters bite." "NERDS has driven significant growth in the past year, and with research showing that consumers are seeking fun and multi-textured candy, our team came together to deliver the fun of our NERDS Candy in an innovative and poppable way," said Katie Duffy, Vice President of Marketing at Ferrara Candy Company. These first-of-its-kind Gummy Clusters are perfectly imperfect by design, championing the spontaneity and creativity NERDS fans embrace. By combining crunchy and gummy in every bite, NERDS Gummy Clusters encourage fans to celebrate how we are all better together. Just as every nerd is unique, NERDS Candy embodies a variety of shapes, colors, and textures.
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